What do toddlers have to do with business? Paul Lindley, British entrepreneur and founder of the organic baby and children’s food company Ella’s Kitchen, has some ideas.

Thinking Like A Toddler

Sometimes, annoying questions from a three-year-old can be more perceptive than those from an adult colleague. Or that, at least, is the view of Paul Lindley, founder of Ella’s Kitchen, one of Britain’s most successful consumer brands of the last decade.

Thinking Like A Toddler

Paul Lindley launched baby and toddler food company Ella's Kitchen in 2006. He believes that toddlers' creativity, curiosity, determination, ambition and sociability should be the envy of many adults.

Thinking Like A Toddler

"Paul Lindley has put together the book Little Wins: The Huge Power of Thinking Like a Toddler ... As the title suggests, there is huge power in thinking like a toddler. Paul and I know all too well that ‘little wins’ can produce big rewards." Richard Branson

Thinking Like A Toddler

Unleashing your inner toddler might seem like mad behaviour, but minus the tantrums it makes a lot of sense.

Thinking Like A Toddler

On this week's episode of City A.M. Unregulated, with deputy digital editor Caitlin Morrison stepping in for host Emma Haslett, the Ella's Kitchen founder explains what his new book, Little Wins, is all about, and lets us in on his advice for making more time for play in the workplace.

Thinking Like A Toddler

Entrepreneurs can't change the macro environment so knuckle down and stay alert, says Paul Lindley.

Entrepreneurship

Paul Lindley, founder of Ella’s Kitchen baby food company, which has a 20 per cent share of the UK baby food sector and a global turnover of $100million, gave ... budding food entrepreneurs his own advice, and said: ‘I would strongly recommend that you establish what your business is and that you know that your food works with the UK market.

Entrepreneurship

Paul Lindley is the founder of Ella's Kitchen, the UK's leading food brand and one with a social mission, as well as an author and Virgin Foodpreneur 2017 together with intu judge. Here's the advice he would give to his younger self just starting out on that exciting business journey.

Entrepreneurship

Ella's Kitchen founder Paul Lindley has shared some tasty treats that foodpreneurs should swallow for business success -- methods that have allowed his baby food brand to achieve $100m worth of sales globally.

Entrepreneurship

It was the answerphone message that changed Paul Lindley's life. Left for him by UK supermarket group Sainsbury's back in 2005, it said simply: "We are going to take a flyer on you." It meant that four months later Sainsbury's was going to start stocking Mr Lindley's baby food brand, Ella's Kitchen, at 350 of its stores across the country. This was nothing too out-of-the-ordinary in the world of supermarkets, except for two key facts: Ella's Kitchen hadn't sold a single item before, and Mr Lindley had no retail experience whatsoever.

Entrepreneurship

The entrepreneur and the hip-hop artist met at a One Young World event in Johannesburg and established The Key is E, a social-enterprise project to support African entrepreneurs whose businesses benefit children.

Business For Good

It has never been so important for brands to stand for something and stick to their values, according to Ella’s Kitchen founder and chairman Paul Lindley.

Business For Good

Lindley wants a ‘totally new way of looking at capitalism in the UK’ and has announced his idea for PBCs to The Mail on Sunday.

Business For Good

Consumers are becoming more informed about brands and demanding more of them. Brands with a strong mission, that resonate on an emotional level with consumers’ needs, are shining through. I’ve found that having a social purpose and a values base is key to building consumer trust.

Business For Good

Business is changing. The predominance of companies for which profit is everything -- and everything else is nothing -- is waning, and a new wave of entrepreneurs and socially-minded individuals is on the rise. If I could give one piece of advice to the next government, it would be this: don’t just do what’s best for business, also do what’s best for those people -- the stakeholders -- involved in business.

Business For Good

Paul Lindley, founder of multi-million pound baby food company Ella’s Kitchen, reveals what he has learned since starting the business and what motivates him.

Business For Good