Reading Ahead: Episode 3: Sustainable Business

In 2016 we made the decision to certify the company I founded, Ella’s Kitchen, as a B Corporation. The logic, to me, was simple. A business shouldn't just be answerable to the people who put money into it. It should be answerable to everyone it touches — the families who feed their children with it, the farmers who grow for it, the planet it draws from. Ella's Kitchen became one of the first B Corps in Britain. 

For the third episode of Reading Ahead, the podcast I host for the University of Reading, I brought together two people who've spent their careers asking not just if business can be sustainable, but getting to the heart of what business is actually for in the first place. Amy Clarke is an entrepreneur, strategic ESG advisor, and Reading alumna who co-founded Tribe Impact Capital and now co-chairs B Lab UK. Jon Foster Pedley is Dean of Henley Business School Africa, a former airline pilot turned strategist, who's spent three decades building leaders across the continent.