I started Ella's Kitchen in 2006 with the mission of improving children's lives by giving them a healthier relationship with food. Nearly ten years on, the business is now the UK's number one baby food brand and sold in over 40 territories worldwide.

I have always believed that business is the most important force for positive social change, and it became my ambition to create a company which could address the growing obesity epidemic among young people.

This month, I launched my second start-up. My first - Ella's Kitchen, is named after my daughter, and is now the number one UK baby food brand. It was conceived simply to improve the lives of children through giving them a healthier relationship with food.

This time the brand is named after my son. It's called Paddy's Bathroom, offering natural and organic toiletries for babies, toddlers and young children, promising that getting clean will now be as much fun as it was to get dirty.

Over recent years, the status of the entrepreneur has evolved from that of economic outcast to capitalistic rebel, the brave white knight and bold pioneer of disruption and innovation.

But this vision, as mythical as it is inspiring, may soon be destined for the history books.